Material Features Infused with nourishing Argan to prevent dryness and brittleness
Special FeaturesNeutralizes brassiness with advanced anti-yellowing pigments
Pure Violet Shampoo features a vegan formula specifically crafted to counteract brassiness with anti-yellowing pigments. It perfectly tones and brightens bleached, highlighted, gray, and pale blonde hair. Infused with gentle cleansers and the nourishing benefits of Argan oil, it ensures hair remains hydrated and radiant rather than dry or brittle.