Your blonde worked for, and now it's going brassy. Yellow tones creep in fast — especially in UAE's heat — and without the right shampoo, every wash pulls your colour further from cool and closer to orange. Kobo Professional Yellow Out Pure Violet Vegan Shampoo neutralises brassiness instantly, restoring your blonde, silver, or highlighted hair to its visibly cool, salon-fresh best.

Trusted by salon professionals and loved by thousands of women across the UAE, this shampoo is made for anyone with blonde, platinum, grey, silver, or highlighted hair who wants to keep their colour cool and radiant between salon visits. If you're tired of watching your carefully crafted colour fade into warmth, this is the fix you've been missing — add it to your routine today.

Sold exclusively through Kenaan International, the UAE's trusted destination for professional-grade beauty and salon products — shipped fast across Dubai, Abu Dhabi, and all Emirates.
How often should I use a purple shampoo for blonde hair?
For most people, 1–3 times a week is perfect to keep yellow tones away without over-toning. If your hair leans very warm, start with twice a week and adjust from there.
Can purple shampoo damage or dry out my hair?
Kobo's vegan formula is gentle and sulfate-conscious, so it cleanses without stripping your hair's natural moisture. Just avoid leaving it on too long — 1–3 minutes is enough for regular maintenance.
Will this work on grey or silver hair too?
Absolutely — it's actually brilliant for grey and silver hair, keeping it bright and cool-toned instead of dull or yellow. Many women use it as their everyday shampoo for that reason.
